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Welcome to day one of a brand new initiative: VR/AR Pioneers, a website dedicated to supporting the developers working within the immersive technology sector. I want to take a few moments of your time to discuss the why’s, where’s and how for’s of this new project, and – should you be part of this website’s intended audience! – hopefully catch your pique your interest towards making your own contribution.


My name is Andreas Juliusson, I am the Marketing & Communications Manager at Swedish VR games developer Fast Travel Games, founded in 2016. I joined the studio in 2017, shortly before we announced our debut title Apex Construct which was later released for PlayStation VR, HTC Vive, Oculus Rift & Windows Mixed Reality. While one and a half year spent in any other industry would be considered a relatively short time, for VR it is...


Do you ever wonder why some brands have hundreds, or thousands and even million visitors every month? Do you want to drive more traffic, shares and conversions to your website? Do you identify who you want to target with your content? After you have a list of things your target audience wants to know more about, below list of traffic strategies can help you increase your traffic, followers and subscribers.


It’s that time of year again. 1st April rolls around and seemingly every videogame developer becomes a comedian; with virtual reality (VR) being no exception. Throughout the years the team at VRFocus has worked diligently to ensure that its readers aren’t mislead. Here at VR/AR Pioneers however, we’re more interested in sharing the bright ideas that the developers and their marketing departments have come up with!