Resources+79 Headline Formulas to Increase Your Clicks and Conversions

Are you tired of those days you kept looking at your screen and unable to come up with any headlines, titles or subject lines…but nothing really happens? We collected all the different headline formulas which resulted in the highest conversions possible. Copy the title that fits best, insert your details and go live. Want to download the whole list as a downloadable spreadsheet? CLICK HERE and get the resource for FREE.   Pick one of...
Laarni Suguitan12 months ago

Are you tired of those days you kept looking at your screen and unable to come up with any headlines, titles or subject lines…but nothing really happens? We collected all the different headline formulas which resulted in the highest conversions possible. Copy the title that fits best, insert your details and go live.

Want to download the whole list as a downloadable spreadsheet? CLICK HERE and get the resource for FREE.


Pick one of the headline formulas and give it a try!

Headline Type 

13 Ways to Benefit

Formula: 13 surefire roads, paths, ways to [benefit you offer].

Example: 13 sure-fire ways to stay energized in the morning.


Acquire a Benefit Quickly with New Method

Formula: Acquire a [benefit] in a surprisingly short period of time with a new method.

Example: Acquire a high ticket client in a surprisingly short period of time with a new method.


Announcing the New Product that Benefit

Formula: Announcing the new [describe the latest version of your product or service] that [describe a benefit of your product or service].

Example: Announcing the new pocket-sized battery pack that also powers your laptop.


Are You Embarrassed by Problem

Formula: Are you embarrassed by [the problem you can solve for your prospects]?

Example: Are you embarrassed by the small user base?


Are You Prepared to Benefit From Service?

Formula: Are you prepared to [verb describing benefit] from [situation you can help prospects take advantage of]?

Example: Are you prepared to profit from an increased sales pipeline?


Build Pride

Formula: Build a [result your prospects want] you can be proud of. 

Example: Build a remote tech team you can be proud of.


Do XYZ like an XYZ pro

Formula: [Desirable prospect verb and result] like a [professional version of that verb]

Example: Practice music like a symphonic orchestra first chair.


Do You Recognize this?

Formula: Do you recognize the [number] of [prospect pain points]. 

Example: Do you recognize the 7 early warning signs of high blood pressure?


Don’t let Problem Cause Problem

Formula: Don’t let [problem causing condition you solve for your prospects] cause the problem.

Example: Don’t let a lack of funding caused the problem.


Five familiar. Which one are you?

Formula: Five familiar [problems your prospects have] – Which do you want to overcome?

Example: Five familiar skin troubles – Which do you want to overcome?



Formula: If you don’t [action you want prospects to take] now, you’ll have yourself later.

Example: If you’re out of the ICO market now, you’ll hate yourself later.


Get Rid of

Formula: Get rid of your [relatable prospect problem] once and for all.

Example: Get rid of your money problems once and for all.


Give Me This for That

Formula: Give me [short period of time] – and I’ll give you the secret to [result your prospects want].

Example: Give me 5 days – and I’ll give you the secret to learning any subject.


Here is a Method Helping Client Get Result

Formula: Here is a method that is helping [describe your customer group] to [describe the benefits they are receiving].

Example: Here is a method that is helping startup business founders find technical co-founders.


Here’s a Quick Way to Solve Problem

Formula: Here’s a quick way to solve [describe the problem for your prospects].

Example: Here’s a quick way to solve inactive daily users.


How Benefit Came to Testimonial

Formula: How [desirable benefit] came to [customer name].

Example: How non-stop startup applications came to the Y Combinator.


How Product Helps Achieve

Formula: How [product] helps achieve [product’s desired beneficial result].

Example: How Pipedrive helps increase sales.


How to Achieve Result

Formula: How to achieve [desired achievement you can help your prospect attain].

Example: How to achieve productive teamwork at your tech startup.


How to Benefit Convenient Way

Formula: How to obtain [benefit] in [surprisingly appealing or affordable way].

Example: How to obtain app downloads in the US for less than a dollar each.


How to Benefit this Year

Formula: How [prospects] can achieve [desirable benefit] this year.

Example: How SaaS founders can achieve exponential user growth this year.


How to Consuming Activity in Short Time

Formula: How to [describe typically time-consuming activity] in [describe the surprisingly short amount of time you can help your prospect do the activity in].

Example: How to build a Facebook chatbot in 1 hour or less.


How to Defeat Enemy

Formula: How to defeat a [feared enemy of your prospects].

Example: How to defeat a cheaper competitor to your SaaS company.


How to Eliminate Problem

Formula: How to reduce or eliminate [describe a pressing problem your prospect have].

Example: How to reduce sales calls with unqualified prospects.


How to Get Rid of Problem

Formula: How to get rid of [the problem you can solve].

Example: How to get rid of fake Twitter followers.


How to Have Result Even if Reservation

Formula: How to have a [describe what you can deliver], even [describe the condition in which your prospect believes what you offer is difficult or impossible to obtain].

Example: How to have a shorter sales cycle, even when working with corporates.


How to Make a Change

Formula: Learn how to make a [change you can help your prospects make].

Example: Learn how to grow a large Instagram following.


How to Receive a Benefit

Formula: How to receive a [benefit that most people thought they couldn’t receive under their present circumstances].

Example: How to receive a high ticket client even if you’re an early stage startup.


How to Solve Problem without Having to Annoying Task

Formula: How to solve a [prospect’s problem] without having to do [some objectionable thing most people associate with solving the problem].

Example: How to solve an empty sales pipeline without having to ask for referrals.


How to Stop Problem and Start Benefit

Formula: How to stop [undesirable activity] and start [desirable activity which prospect is able to enjoy because of the benefit you offer]

Example: How to stop spinning your wheel’s time and start being productive as a startup founder.


How to win XYZ

Formula: How to win [desirable result your prospects want].

Example: How to win friends and influence people


How We Get Results for Relatable Reason

Formula: How [product name] produces a [desirable result] for reasons that every [target customer] will understand.

Example: How Spotify creates instant productivity for reasons that every hiring manager will understand.


If You Are Prospect, You Can Solution

Formula: If you are [describe the prospect you are looking for], you can [make an offer to those prospects].

Example: If you are a startup CEO, you can get automatic weekly reports of your team’s time management.


It Provides Benefit While it Provides Other Benefit

Formula: It provides [one benefit] while it provides [surprising but related other benefits].

Example: BAMF provides tons of tactical startup advice while providing entertaining Facebook content.


It’s a Shame For You Not to Achieve Goal When Other Prospects Do it Easily

Formula: It’s a shame for you not to achieve [a goal you can help prospects achieve] when [describe people like your prospects] do it so easily.

Example: It’s a shame for you not to achieve 100k website visitors when online magazines do it so easily.


Keys to Benefit for Prospect

Formula: Keys to [benefit you offer prospects] for [describe your prospects].

Example: Keys to a thriving social following for bootstrapped startups.


Listicle to Beat Relatable Problem

Formula: [Number of ways] to beat [relatable prospect pain points].

Example: 10 ways to beat the high cost of living


Little Known Ways

Formula: Little known ways to [benefit you provide]

Example: Little known ways to increase Facebook followers.


Most X or Your Money Back

Formula: The most [adjective to describe customer pain point] you’ve ever tried/worn/tested, or your money back.

Example: The most effective way to generate leads you’ve ever tried or your money back.


New Product Gets You Benefit

Formula: New [product or service] gets you [benefit your prospect values].

Example: New wireless charger gets you a full charge in 45 minutes.


Now You Can Have Result in Favorable Circumstance

Formula: Now you can have [appealing description of what you offer] in [the most appealing circumstances imaginable].

Example: Now you can have unlimited leads on autopilot.


Own an Expensive for Only Cheap

Formula: Own a [something normally expensive] for only [a surprisingly low price].

Example: Own an apartment in San Francisco for only $2,000 per month.


Pro-Innovation Bias

Formula: New concept in [prospect hot topic]. 

Example: New concept in weight control


Product Provides Benefit

Formula: [Your product] provides [the benefits your product offers].

Example: Pipedrive provides transparency in your sales process.


Quick Relief for Problem

Formula: Quick relief for [problem your prospect is experiencing].

Example: Quick relief for tech startups with very few users.


Relatable Mistake

Formula: Do you make these mistakes when you [result your prospects want]. 

Example: Do you make these mistakes when you generate B2B leads?


Result with Feature

Formula: [Task your product accomplishes quickly and easily] with [benefit statement that includes a description of your product].

Example: Get daily news with our Facebook Messenger chatbot. 


See How Easily You Can

Formula: See how easily you can learn to [desirable result for your prospects.]

Example: See how easily you can learn to dance this way.


Should You Do Relatable Activity?

Formula: Should you do [something the prospect has probably been thinking about doing]?

Example: Should you run Facebook Ads?


The Analysis

Formula: We Analyzed [Number] [Measurable] And This Is What We Learned

Example: We Analyzed 100 Million Articles [And This is What We Learned]


The Audience

Formula: [Audience]! Are You [Undesirable/Desirable Outcome]?

Example: Bloggers! Are You Leaving Traffic on the Table?


The Branded

Formula: [Headline Formula] [Unique Branding]

Example: 123 Ways to Get More Website Traffic: A Sumo-Sized Guide


The Celebrity

Formula: How to [Achieve Desired Outcome] Like [Celebrity]

Example: How to Sing Like Adele


The Command

Formula: [Strong Command]

Example: Stop Selling Out


The Comparison

Formula: Are You More Like [X] or [X]?

Example: Are You More Like a Tiger or a Lion?


The Expert Roundup

Formula: [Number] [Expert] Share [What]

Example: 14 Nutritionists Share Their Favourite Plant-Based Recipes


The Explainer

Formula: Why [Thing] [Outcome]

Example: Why Spirulina Makes You Smarter


The Fearmonger

Formula: Warning! Are You [Something Undesirable]?

Example: Warning! Are You Eating This Food That Could Kill You?


The Fortune Teller

Formula: [A Claim as if You Know the Future]

Example: You Won’t Be Able to Lose Weight in 2016.


The Hacks

Formula: [Number] Hacks to [Achieve Desired Outcome]

Example: 25 Hacks to Save More Money


The Hot Button

Formula: [Controversial Claim or Story]

Example: People Called This Mom An “Exhibitionist” After She Took A Breastfeeding Pic With Santa


The How to

Formula: How to [Achieve a Desired Outcome]

Example: How to Run Faster


The How to Without

Formula: How to [Desired Outcome] Without [Unpleasant Action]

Example: How to Increase Traffic to Your Website [Without a Marketing Budget


The How/Result

Formula: How [A Seemingly Inconsequential Action] Can [Undesirable Result

Example: How Your Morning Coffee Can Lead to Heart Disease


The Ignorance Avoidance

Formula: What You Should Know About [Topic]

Example: What You Should Know About Your Roth IRA


The Imagination

Formula: Imagine [Desired Outcome]

Example: Imagine Becoming a Millionaire


The Keyword

Formula: [Keyword]: [Supporting Keywords]

Example: Healthy Eating 101: How To Eat Healthy on a Budget


The Lazy Man’s

Formula: The lazy man’s way to [result your prospects want]. 

Example: The lazy man’s way to a bigger personal brand.


The Lessons Learned

Formula: [Number] Lessons I Learned When/From [Experience]

Example: 7 Lessons from the General Assembly


The Little Known Methods

Formula: [Number] Little-Known Ways to [Desired Outcome]

Example: 15 Little-Known Ways to Actually Reach Your Goals This Year


The Mistakes

Formula: [Number] Mistakes Most People Make When/With [Common Action]

Example: 11 Mistakes Most People Make When Washing Their Hair


The News

Formula: Breaking: [Story]

Example: Breaking: Whooping Cough Outbreak in Your City


The Objection Preemptive

Formula: No/Yes, You [Pre-Empt Objection] to [Achieve Desired Result]

Example: No, You Don’t Have to Count Calories to Lose Weight


The Outrageous

Formula: [Outrageous/Controversial Claim]

Example: Why Canadians Are Actually Evil


The Pattern Interruption

Formula: [Claim That Goes Against What Most People Think is True]

Example: How Fruit Will Make You Fat


The Promise

Formula: [Promise of What Your Business/Content Will Do]

Example: We Can Help You Boost Your Traffic By 20%


The Proven Methods

Formula: [Number] Proven [Actions/Ways] to [Achieve Desired Result]

Example: 18 Proven Techniques to Build More Muscle in Less Time


The Question

Formula: [Provocative Question]

Example: Are You Still Eating Dairy?


The Quiz

Formula: Quiz: [Which/What/How] [Quiz Topic]?

Example: Quiz: Which Harry Potter Character Are You?


The Rally Cry

Formula: [A Call to Arms]

Example: Let’s Stop Eating This Poisonous Food!


The Reasons

Formula: [Number/Here’s Why] [Outcome]

Example: 16 Reasons You’re Fighting With Your Spouse


The Reminder

Formula: Reminder: [Claim or Truth]

Example: Reminder: Your Weight is Not a Reflection of Your Health


The Results

Formula: How We [Desired Result] in [Timeframe]

Example: How We Boosted Our Traffic by 20% in 6 Weeks


The Secret of

Formula: The secret of making [desirable result].

Example: The secret of making women like you more.


The Secrets

Formula: [Number] Secrets to [Achieve Desired Outcome]

Example: 7 Secrets to Becoming a Digital Nomad


The See What Happened

Formula: [Person] Did [Unusual Action] [Timeframe]. Here’s What Happened

Example: I Did Yoga Every Day for 6 Months. Here’s What Happened


The Sidenote

Formula: [Headline] [Sidenote to Tease One of the Points]

Example: 7 Lessons We Learned from General Assembly [#2 is Our Favorite]


The Silver Platter

Formula: [Number or How to] Simple/Easy Ways to [Desired Outcome]

Example: 14 Easy Ways to Save $100 This Month


The Snackable

Formula: [4 Words or Fewer Summarizing Topic]

Example: You Aren’t That Special


The Social Proof

Formula: [Social Proof] [Desired Outcome

Example: The Tool Over 283,000 Websites Use to Grow Their Traffic


The Solutions

Formula: Why [Problem] [And What to Do About It]

Example: Why You’re Not Getting Traffic to Your Website [And What to Do About It]


The Steps to Result

Formula: [Number] Steps to [Achieve Desired Outcome]

Example: Inside The Porn Industry’s Reckoning Over Sexual Assault


The Teaser

Formula: These/Find Out Which [Thing] Could/Will [Desired Outcome]

Example: These 6 Foods Could Help You Lose 15 Pounds


The Testimonial

Formula: [A Quote From/Summary of a Testimonial]

Example: How SumoMe Changed My Business


The Trivia

Formula: Can You [Find/Spot/Answer/etc]

Example: Can You Find The Problem With This Photo?


The Tutorial

Formula: A [Power Word] Tutorial to [Achieve Desired Outcome]

Example: A Comprehensive Tutorial to Make a Budget


The Ultimate Guide

Formula: The Ultimate Guide to [Achieve a Desired Outcome]

Example: The Ultimate Guide to Eating Healthy on a Budget


The Ultimate List

Formula: [Large Number] of Ways to [Achieve an Outcome]

Example: 28 Ideas for Content Upgrades To Grow Your Email List


The Urgency

Formula: [Action] NOW!

Example: Fix Your Conversion Rate NOW


The Wrong Way and Right Way to Relatable Situation

Formula: The wrong way and the right way to do [something directly related to your business].

Example: The wrong way and the right way to do cold calls.



Formula: [An Odd or Funny Claim]

Example: John Cena And His Giant Hands Playing With A Tiny Tortoise


Thousands Now

Formula: Thousands now [result you sell] who never thought they could. 

Example: Thousands now work remotely who never thought they could.


To Those Who Want Results

Formula: To [prospects] who want [describe the product’s dream that you can help them realize.]

Example: To CTO’s who want instant updates on their tech bugs. 


Want to Be Result?

Formula: Want to be [beneficial condition you can provide for your prospect]?

Example: Want to be overwhelmed with warm sales leads?


What Everybody Ought to Know

Formula: What everybody ought to know about [business name].

Example: What everybody ought to know about Google for Entrepreneurs.


What’s New

Formula: What’s new in [desirable result for your prospects]. 

Example: What’s new in automated lead generation?


Who Else

Formula: Who else wants [result you sell]?

Example: Who else wants to look like a movie star?


Why some almost always win

Formula: Why some [prospects] almost always [desirable result your prospects want].

Example: Why some musicians almost always play in tune and on time.


You Can Laugh at Other Prospects

Formula: You can laugh at [big problem or frustration your prospects have] if you follow this plan.

Example: You can laugh at Snapchat’s basic analytics if you follow this plan.


You Do This – We Do the Rest

Formula: You [take a simple action] – we do the rest.

Example: You pitch us your startup – we do the rest.


You Don’t Have to Be Rich

Formula: You don’t have to be rich to [desirable result for your prospects]. 

Example: You don’t have to be rich to retire on a guaranteed income for life.

You’ll Never Do Annoying Activity

Formula: You’ll never do [an undesirable activity that you can help the prospect avoid doing again].

Example: You’ll never do cold calls again.


Want to download the whole list as a downloadable spreadsheet? CLICK HERE and get the resource for FREE.

 Other links:

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Laarni Suguitan

Laarni is a Community Manager at Admix and VR/AR Pioneers. Her responsibilities include growing our community by putting together industry resources and moderating our groups. She's been in the online digital media industry since 2011.


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