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Resources3 Simple Ways To Get Free PR For Your XR Startup

Public relations/Press release is about engaging potential clients and targeting the right demographics. PR is necessary for any startup and even established business, but getting PR isn’t that easy. With the right tactics and strategies, it can drive brand awareness, sales, and even potential investors.   Want to get free PR for your startup? Implement these ways and you’ll be on your way.   Want to download the whole list as a downloadable spreadsheet? CLICK...
Laarni Suguitan3 months ago

Public relations/Press release is about engaging potential clients and targeting the right demographics. PR is necessary for any startup and even established business, but getting PR isn’t that easy. With the right tactics and strategies, it can drive brand awareness, sales, and even potential investors.

 

Want to get free PR for your startup? Implement these ways and you’ll be on your way.

 

Want to download the whole list as a downloadable spreadsheet? CLICK HERE and get the resource for FREE.

 

Know Your Audience And Make Direct Connections

There are plenty of outlets that might be interested in your story if it is pitched the right way, so the first step is thinking about who might be excited about your new product or service – and why. Find publications and journalists who have written pieces on similar topics and contact them on LinkedIn, Twitter, or Facebook. See if anyone in your network knows them, as a personal introduction is much more effective than a cold call.

If you have time, try to build relationships with the most influential voices in your field well ahead of your launch. Send them useful resources, messages, and information prior to pushing your own project.

If you have to “cold call” reporters, tell them that you like their work and give them a 2-3 sentence summary version of your story. Then ask if you can send them a press release to consider.

Your press release should always be custom-tailored to the person or media outlet you are sending it to. Have your marketing materials ready with hi- and low-res images, videos (if applicable), text and special offers for their readers. Rework a few lines to highlight aspects of your business that will be most appealing to the specific writer or publication where you are sending the release.

Once they have agreed to accept your material, send it off. Then follow up to see if they need anything else if you can help them with a unique story angle and be sure to ask if they would like to set up a call.

 

Submit Your Ideas To These Sites: 

In addition to reaching out to writers individually, there are sites where you can post your press release or startup concept to help get a boost. A favorable mention on any of the following sites can be enough to jump-start your traffic, but you should use these sites in addition to the above outreach plan, and not instead. A grassroots campaign is usually more effective for getting your product in front of your target audience — especially if your product isn’t designed to appeal to the mass market.

 

MuckRack.com

MuckRack is a site dedicated to connecting companies with relevant bloggers and journalists. They have a monthly subscription plan for about $200/month that allows you to build ongoing relationships with journalists and track them. You can also submit a tweetable one-line press release for $1 per character. This option allows you to craft a 140-character mini-press release that will be displayed on MuckRack’s press release page and tweeted by MuckRack on Twitter. New press releases also appear on Listorious.com. Be sure to include a link to your full press release in the tweet so interested readers can get the whole story. You can use TinyURL to compress the characters of your link to fit more easily.

 

PSFK

PSFK publishes trend reports. Their categories include branding and marketing, electronics and gadgets, fashion, food and drink, media and publishing, retail, transport and travel, TV and film, web and technology, and business. PSFK has more than a million readers per month and their network fuels a supplemental site called Purplelist. To submit your press release to PSFK, just email it to submit@psfk.com. You have nothing to lose!

 

Techcrunch.com

TechCrunch is the gold standard for startup PR and reads like a Who’s Who of up and coming technology companies. The site boasts 10 million unique monthly visitors including influential reporters, entrepreneurs, and investors. It is devoted to reviewing startups, new online products, and tech-related news. TechCrunch also hosts a database of companies, investors, and entrepreneurs called CrunchBase.

You can submit your pitch on the TechCrunch Tips & Pitches page. Filling out the form does not enter your company into the CrunchBase database. To do that, you have to fill out a form on the CrunchBase homepage.

Getting picked for a TechCrunch piece without a strong network is a bit like winning the lottery. But as they say with the lotto, “you can’t win if you don’t play,” and if you win TechCrunch coverage it is one of the best ways to get national attention.

 

HARO

Help A Reporter Out, colloquially known as HARO, lets you pitch your query to more than 25,000 journalists in a single blast. You should also list yourself as an expert source and/or sign up for daily notifications and jump on any current stories that are related to your company. Reporters send out requests for ideas, quotes and new products all the time. HARO can be an endless stream of free PR for your company if monitored correctly.

 

Don’t Forget About Word-Of-Mouth

Word of mouth is still one of the most effective marketing tools. It can be more effective than media coverage if your network is strong enough and you incentivize your visitors to share. If you have a subscription service, reward new members for inviting their friends (like Dropbox does) and run contests where people enter by sharing your site with their channels. Happy customers can be your best source of new business if you make it worth their time and effort.

 

Want to download the whole list as a downloadable spreadsheet? CLICK HERE and get the resource for FREE.

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Laarni Suguitan

Laarni is a Community Manager at Admix and VR/AR Pioneers. Her responsibilities include growing our community by putting together industry resources and moderating our groups. She's been in the online digital media industry since 2011.

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