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FeaturesCreating a VR Experience that Will Last: Anvio’s Case

The most important things in life aren’t things. The shift to experience economy changed the way people spend time and money. Today we don’t care that much about the accumulation of material goods. Rather, we seek new experiences and are eager to dive into a deep ocean of emotional intensity. We visit immersive exhibitions, performances and walking tours. VR games and quests are a milestone in the world of immersive technologies. VR enthusiasts from Anvio...

The most important things in life aren’t things. The shift to experience economy changed the way people spend time and money. Today we don’t care that much about the accumulation of material goods. Rather, we seek new experiences and are eager to dive into a deep ocean of emotional intensity. We visit immersive exhibitions, performances and walking tours. VR games and quests are a milestone in the world of immersive technologies. VR enthusiasts from Anvio told how a VR attraction works and why this experience is something we miss in everyday life.

Atmosphere

The minimal design of the clubs is created by signature red and black colors, geometric lines and neon lighting — crossing the threshold, you feel you are in a special space.

Pre-Game Preparation

Before the game session, visitors are briefed and equipped — they put motion sensors on their wrists and ankles, a backpack and a VR headset. The equipment is securely fastened and will fit all: headsets have adjustable straps, and the sensors are attached to convenient hook-and-pile fasteners.

Players hold weapon in their hands and sometimes an additional controller responsible for fine motor skills. In adventure quests you may need to grab the object: for example, to make fire by rubbing two stones together, to throw sticks into a fire and to pick pebbles with magic symbols.

Let the Magic Begin

These game mechanics fill with joy our little guests, especially when after all the manipulations out of a huge egg pops a baby dinosaur. Both children and adults are impressed by the graphics and splendid views. Flying on the back of a dragon over a stormy river, players hear the flapping of wings, admire the mountains and the sun on the horizon and even feel the flight-speed. We have just revealed the details of the plot of the upcoming Dragon VR, but for now — let’s talk about the long-existing and established games.

Team and Game Library

A screenshot from Station Zarya

One of the key advantages of the company is its in-house game development. Anvio specializes in creating virtual reality attractions and designs each from the initial concept stage to its introduction to the market. Anvio has a staff of around 100 employees, more than 70 of this number is the development team. Taking into account the needs of different audiences, they prepare games of different formats:

  • with a storyline for 30 minutes of game time
  • short ones in the genre of tower defence

The first format includes the zombie shooter City Z and its sequel City Z: Survivors, the sci-fi shooter Station Zarya and an adventure quest Lost Sanctuary Deluxe.

Players have got half an hour to achieve their goal: to fight off zombies and gain access into a secret laboratory; go on a recon mission to the space station and defeat the giant cosmic monster; find the lost temple city and free/release the soul of the priest.

The second format unites Bugotron and the soon to be released City Z: Necropolis. These elimination games are aimed at a quick interaction. Players have about 15 minutes during which they are given several attempts to fight enemies back and defend their territory. The task is to hold out as long as possible. In the future, we plan to hold competitions and reward the coolest players.

Our Visitors

Visitors of Anvio clubs are young people and families with children (age limit of our games is 12). Millennials and Gen Z who seem to be born using digital gadgets take to virtual environment like a fish in water: they immediately grasp how stick controllers work, quickly cope with tasks and fearlessly fight monsters. If we talk about the older generation, the most adult visitor to the network of clubs Anvio is 88, and we bet this is not the limit!

‘Anvio connects people of different age and generations in its territory, and this is especially valuable for us — we help to form wholesome leisure, reveal emotions and create happy memories that will last long. To describe a company in one word, Anvio is an emotion. People come to us to recharge and boost energy, give their bodies some physical activity, communicate in an informal way and just relax’, — says Svetlana Gerasimova, Executive Director of the company.   

Technologies  

Anvio uses full immersion technology — full-body VR. The movements of the whole body are transferred to the game — the player literally becomes his avatar and moves freely inside the virtual space. During the game, participants see the characters of their partners, talk and interact with each other. 

 

‘Immersion is enhanced by the fact that the brain can not quickly adapt to new conditions and perceives what is happening around as a continuation of reality,’ — says Dmitry Bakhirev, company’s managing partner.

‘This is particularly acute in the elements of the game where you need to overcome the fear of heights or darkness. Many players get the thrill and adrenaline comparable to skydiving or riding the roller coaster’.

Anvio Worldwide

Over the 3 years, Anvio has grown into a large network of virtual reality clubs that are located around the world. Currently, there are VR arenas in France, Germany, Belgium, Colombia, Brazil, Israel, Russia, Azerbaijan, Ukraine and Belarus.

Anvio intends to continue world expansion, develop new games and constantly improve their quality, blurring the line between the virtual and the real.

 

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Elena Ter-Mikaelyan

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