Gone are the days when virtual and augmented reality were considered fringe technology. Today, VR/AR is transforming industries as varied as medicine, education, and entertainment.
Not convinced? Look no further than the upcoming VR/AR Global Summit.
Taking place in Vancouver on November 1 and 2, the VR/AR Global Summit is the largest immersive tech expo in Canada, featuring 120 speakers and exhibitors from around the world and drawing hundreds of visitors over two days.
Vancouver has played a pivotal role in bringing VR/AR technology to the mainstream. Home to more than 230 immersive tech companies, it’s the second-largest VR/AR ecosystem in the world— holding its own alongside tech giants like San Francisco and New York. Now in its fourth year, the Global Summit, formerly known as Consumer VR, will cement Vancouver’s place as a leading international VR/AR hub.
The summit not only highlights local enterprise but also commands the attention of industry leaders and international companies. The aim is to educate attendees on the many practical applications of VR/AR, while also making room to explore the latest trends and creative expressions made possible with immersive technology.
“VR/AR may seem like just a game to some, but in reality, it is having an impact on almost every area of our lives, allowing us to engage with our environment on an entirely new level,” said Nathan Pettyjohn, Founder and President of the VR/AR Association.
The global summit will feature keynotes from tech leaders like Ross Finman, Head of AR at Niantic, and Cathy Hackl, of Magic Leap, who will speak about the latest technological advancements and the future of the VR/AR industry.
Non-traditional tech pioneers like multi-disciplinary artist Nancy Baker Cahill, who uses VR and AR to bring her artwork to viewers anywhere through the 4th Wall app, will discuss the cultural impact and creative value of creating in XR. While futurist Gelit Ariel will explore the ways in which immersive technology can reshape our relationship with and understanding of the physical world around us and our own sense of self. Her keynote will be an expansion on her 2018 TED Women talk.
Tech giants including AWS, Microsoft, and IBM will also be in attendance to address their involvement in VR/AR development. Companies like these help answer questions about how immersive technology will make its way into the hands of consumers at scale quicker than you think.
And for a tangible look at how non-tech industries are making use of VR/AR, attendees will hear from corporate leaders including those from Hasbro, Siemens, and Mastercard, among others. Each will share the projects their teams are working on and the impact these innovations could have on our everyday lives.
Attitudes towards VR/AR have changed considerably since it came onto the consumer market in 2010. At first, considered an accessory for gameplay, the technology has since been adopted for a wide range of uses. The Vancouver VR/AR industry has experienced this evolution first-hand and companies here were among the first to develop applications for VR/AR beyond entertainment. On day one of the summit, a panel of experts will speak to the challenges and successes the industry has faced and how Vancouver has since grown into the international tech hub that it is today.
Designed to engage professionals and consumers alike, The VR/AR Global Summit brings together diverse voices from across the industry and around the world to discuss the impact of VR/AR today and what we can look forward to in the future. Attendees will learn from leading innovators, become immersed in the latest experiences, and see for themselves what VR/AR is capable of.
Dan is the President of The Vancouver VR/AR Association he's led the growth for the VR/AR ecosystem in Vancouver/BC, he's helped turn Vancouver/BC into a world leading hub for VR/AR and is continuing to build that foundation. Vancouver VRARA promotes technology adoption, incubate early-stage companies, scale VR/AR companies, facilitate international trade, attract foreign investment and build communities. Dan's also a Partner at Shape Immersive, a leading creative VR/AR agency that build technology for the world leading brands. He focuses on collaborating with companies to understand VR/AR and Mixed Reality technologies and to develop strategies for companies to roadmap for the future of computing and my mission has been to continually advancing immersive technology as a productive tool that will change the world. Previously Dan has helped lead the growth at Archiact and helped them grow into one of the worlds largest dedicated VR/MR content & strategy studio at the time. He was featured in Forbes, Breakfast TV, BIV (Business In Vancouver), Roundhouse Radio, The Georgia Straight, BC Tech, BetaKit and has spoken at SXSW Interactive 2017, 2019 (Austin, TX), Annecy Festival France, Cambridge House: Extraordinary Future Conference, VR Days, AWE EU and DGC Dubai. Dan is also a contributing writer for the VR Scout, VR Focus, BC Business and DailyHive. He was listed as BIV's BC's Top Forty Under 40 for 2018.