As the impact of COVID-19 starts to take place many businesses are facing hard times to adapt to the current situation and trying to keep up with their customers efficiently. With many countries subject to lockdown this crisis will force people to adapt in the short notice, but also shape long term changes in their behaviour. As a business, quickly understanding the changes can create opportunities during these difficult times.
With many tips and tricks on how to create a better work environment at home here are TIGA’s tips on how to stay on top of your dev cycle from home.
Of course, every business is different so I will not know your business as well as you do and therefore can only talk at a high level, but here are 4 things every business owner, brand or advertiser can do during these times:
Understand how the crisis affects your customers’ behaviour
Now as the Corona lockdown takes place if you have a location-based business, you are obviously facing this crisis head-on and there is not much you can do. But you can use this time to understand the user’s behaviour. For example, if hair salons stay closed for a long period of time, how is this going to affect users’ behaviour?
Would friends and family members cut each other’s hair? If so, they might be looking for material and tutorials on how to do so. Therefore, putting together a set of YouTube videos and reviewing hair products, and linking to your Amazon products could be an idea. This is a random example, but it shows the things you can do outside of the box to slightly adapt to your customer’s change in behaviour.
Even if your business is online, the crisis is changing your consumers’ habits. With Vodafone reports 50% increase in Internet usage in the UK since people started working from home, and food delivery demand is so high that services like Gousto have stopped serving new customers.
Try to understand how this crisis is affecting your customer’s and how they will be forced to adapt their behaviour.
Keep building awareness for your brand
Even if the impact on the customer’s finances is limited, as uncertainty slowly moves in, they will naturally re-shuffle their budgets and be more careful around spending. But as we spend more time at home and less social interactions, customers also spend more time online. Italy reports 70% increase in home Internet consumption since the lockdown, mostly across the 3 main categories: Communication, Necessities and Entertainment.
Necessities include a lot of time spent on how to manage this crisis. Search for topics related to health and basic necessities have skyrocketed since the beginning of this crisis, creating content opportunities. One thing you can try to think of doing is think of questions your customers could have, and answer them in an article. Content remains key so make sure your consumers are looking for advice and can find your article or videos educating them on the topic.
More than ever, it is vital to keep and get your brand out there. Make your message to change spending habits to focus on your brand.
Be the friendly face customers will remember
As these days pass and the lack of social interactions, some customers are likely to feel more lonely and even depressed. Your brand can become their friend during these hard times. Take some personal time to talk to your customers. Keep the communications open, and make sure their experience is still high. Now is not the right time to create additional hurdles in their lives. Try to implement flexible payment methods or money back guaranteed. At Admix, we have put a credit facility in place to support 30-day payments for all our developers starting next month. This will make it easier on our developers’ cash flow and is something we will aim to keep after the crisis is over.
Or to put is simply you could just be that friendly face on social media. Discord and Three are doing a fantastic job of being human on Twitter and interacting with their audience in a fun way. This can work with all brands, just involve yourself in conversations or topics relevant to your brand and brighten their day with a witty comment.
Keep advertising… follow the eyeballs
There is no doubt that this current quarantine and ‘working from home’ situation will lead to a spike in the consumption of entertainment products. Most popular being Gaming platforms such as Steam where they reported an all-time high number of concurrent users – over 20M. Counter-Strike reported a similar all-time high in 20 years. Online Search terms like ‘play online’ and ‘online games’ have spiked +100% over the first week of March in the US and UK.
The Internal data on gameplay usage (amount of ads requested by users). The red line, Monday, 16th March 2020, where most of the countries started this ‘working from home’ officially. With this sudden more time being spent at home, people across the globe are going to spend more time entertaining themselves. At $160B a year, gaming represents 75% of the entertainment industry in terms of consumer spend: 3 times more than the movies and music industry combined.
According to the data we have recorded internally this week on our portfolio of games, we estimate the crisis will increase playtime by about 20% worldwide or about 500M hours of gameplay a day worldwide. This brings a huge opportunity for brands to reach more eyeballs that play online games. After all, games are the safest place for your players to hang out during the crisis!
At Admix, we like to focus on user-friendly ads that are integrated within the gameplay, similar to product placements in TV etc. In-game ads are the perfect environment for brands to place their ads programmatically and engage users while they play, without being intrusive and creating a bad experience.
We are here to support all kinds of different brands and businesses during these hard times, so get in contact if you have any further questions.
Founder of Admix.in, the first monetisation platform helping mobile and XR developers to generate revenue with non-intrusive product placements | Raised $2.4M from Speedinvest, Suir Valley, Founders Factory | Owner @VRFocus and fastest growing XR community in the world | Contributor @VentureBeat @VRScout | Obsessed about frontier tech and network effects